Huiyuan and then cross into the tea beverage can

 Food Industry Network HC February 23, 2011, China Huiyuan Juice Group Press Room at the National Stadium, held a press conference, announced by the auction was pieces of trademark ownership. According to another report, Huiyuan in October 2010 has set up a

giants scramble for a share of the market considerable

According to At present, the tea beverage consumption in China has accounted for more than 20% market share, market potential is huge.

the same time, China's beverage industry is a high growth industry, mature drinks steady growth and the growth of new emerging hot spots, so that the development of the beverage industry more and more detailed classification of products. Tea has become a new growth point of the beverage industry, many domestic and international well-known beverage companies are frequently in the tea beverage market moves to seize the initiative, rapid expansion.

In addition, as people continue to raise awareness of health, health, healthy, green tea will not cause obesity and other drinks are increasingly being sought after.

Huiyuan is the beverage industry can be called big brother, has been based on fruit juice and juice drinks and other products as a core business. But over the past two years, other types of beverages are frequently cross. The acquisition is the sun rose, tea beverage industry will become a

tea beverage market segmentation plan for the road

differentiated market of tea drink, after years of market correction, the pattern of mature, unified, Master Kong, wow haha basically three brands accounted for tea drinks market leader position, the domestic tea market share of 60% or more. However, the trend of market segmentation is also very clear, unified and Master Kong market, although the main green and black tea, and explore other tea products, such as Master Kong jasmine tea and honey jasmine tea, tea unified king. Regional giant tea drinks, such as the unicorn, focused on creating the afternoon tea, Department, Suntory is well-launch of the Each brand has its own key product areas. Many varieties of Chinese tea, tea drinks can in the fierce competition to see if I can find a difference from the road.

the Huiyuan prepared by the end of February this year the brand launched the first sun rise of new products - the sun rose iced tea, is a Canadian steam tea drinks, tea drinks plus open Steam precedent. Way back last year, Huiyuan introduced the first steam juice plus - Le fruit juice, mix drinks in a very eye-catching. The tea is also adding a new attempt to steam, and the industry open up a senior Master, reunification is not the same road, but also to Huiyuan's tea drink good one point.

desire to shake the old brand leveraging industry leader?

sun rise is the pioneer of Chinese tea beverage, advertising a red sun rising early childhood has become memorable after 70,80, and that generation of consumers for the sun rise also has a special feeling. Leveraging the sun rose to enter the market of tea drink, Huiyuan is a fancy sun rose in the minds of consumers of the brand foundation, Zhu Xinli said, feeling the sun rose on the unusual, the people of the sun rose has deep feelings These are the sun rose to return to the market an important factor. And he said, takes 10 years to make the sun rose tea brands.

as a latecomer, Huiyuan Juice has been the consumer's first impression, then those who want to home, and leveraging the old brand is a good shortcut. Rage of the nineties of last century as a brand, whether under the Huiyuan business to regain its former glory and become the current market leader, remains to be seen.